notes

How we build,
written down.

Decisions, tools, and tradeoffs from the products we're building — no filler, no listicles written to rank.

Even our 404 page is a pun

"Not made." — the one page on the site nobody's supposed to end up on, and we still didn't skip the brand. Type a fake URL below.

March 7, 2027

Why batch writes get wrapped in one transaction

Importing five records and record four fails — do you keep the first three, or nothing? Toggle the demo below to see both outcomes.

February 28, 2027

Tell us what's actually wrong

Most quote forms ask what package you want. We'd rather start from the actual problem — pick one below and see what it's really costing you.

February 21, 2027

We deleted the empty box

No stock photos, ever — but the labeled placeholder we replaced them with turned out to be its own kind of noise. Now a screenshot that doesn't exist renders nothing at all.

February 14, 2027

An accessible mobile menu: focus, scroll lock, and Escape

The three things a mobile nav overlay has to get right that most tutorials skip. Tap the icon below, then try pressing Escape.

February 7, 2027

Our pricing calculator won't sell you something broken

Check e-commerce without a backend and most quote tools just take your money. Ours won't let the selection be inconsistent in the first place. Try it below.

January 31, 2027

Type anything — a kinetic type playground

The cursor-reactive variable-weight effect from our web hero, except this time you pick the word. Go ahead, type something.

January 24, 2027

Actually respecting prefers-reduced-motion

Most sites check the media query once and call it done. Here's what that misses, and how every animation on this site handles it properly. Try the toggle below.

January 17, 2027

We don't disappear after launch

The most common complaint about studios isn't the work — it's what happens the week after you pay the final invoice. Here's what stays true here.

January 10, 2027

A CSS 3D scene that tilts toward your cursor

How our Vision Pro page fakes headset parallax with rotateX/rotateY and a handful of translateZ values — real CSS 3D, no library. Move your cursor over the demo below.

January 3, 2027

The scroll-zoom "flying through text" effect

How Apple-style product pages make giant words fly toward you as you scroll — it's three transforms and a shared timeline, not a video. Scroll the demo below.

December 27, 2026

Type that reaches toward your cursor

Letters that get heavier and brighter the closer your mouse gets, using a variable font's weight axis instead of a swapped font file. Move your cursor near the word below.

December 20, 2026

Recreating the iOS app-launch animation, on the web

A shared-element transition — a home-screen icon expanding into the app it opens — built with two rects and AnimatePresence, no native APIs involved. Tap an icon below.

December 13, 2026

How much does it actually cost?

Real starting prices, pulled live from the same pricing engine that runs our checkout — not a 'contact us for a quote.' Pick a service below.

December 6, 2026

A two-axis stagger animation, explained

How to stagger a grid of items by both column and position with one small formula — the technique behind the tech-stack chips on our service pages.

November 29, 2026

How our web and app development process actually works

Discovery, design, build, launch — four phases, and the section of the homepage that explains them is doing more engineering than it looks like. Scroll the demo below.

November 22, 2026

Why we don't use smooth-scroll libraries

Scroll hijacking is the reason your arrow keys and Page Down "randomly stop working" on some sites. Feel the difference between the two below.

November 15, 2026

A splash screen that only shows up once

The homepage opens with a two-second title sequence — a line of light expanding into the wordmark — that almost nobody has actually seen twice. Replay it below.

November 8, 2026

The seam follows you everywhere

The hero has a draggable seam. The footer has a splitting wordmark. It turns out there's a third one, quietly running on every single page.

November 1, 2026

The details nobody asks for

Three small effects that never got their own post — an odometer, a scroll bar, and a reading line — because none of them are impressive alone. Try all three below.

October 25, 2026

A cursor with a half-second memory

The dot and the ring that follow your pointer around the site aren't the same speed on purpose. Move your mouse in the box below.

October 18, 2026

A wordmark that plays along

Every letter of our logo secretly knows which half of the name it belongs to. Hover one below and watch it switch sides.

October 11, 2026

The seam is the whole idea

The draggable line down the middle of our homepage isn't decoration — it's the entire pitch, made touchable. Drag it below.

October 4, 2026

Four worlds, one scrollbar

How the homepage presents Web, iOS, macOS, and Vision Pro as physical sheets stacking on top of each other — try it below.

September 27, 2026

Vision Pro isn't a stretched iPad

Windows, volumes, and immersive spaces aren't three sizes of the same screen — they're three different design problems.

September 20, 2026

Text that develops like film

The scroll-scrubbed paragraph on our homepage, and why it's driven by scroll position instead of time.

September 13, 2026

A button that leans toward you

Making every call-to-action on the site pull toward the cursor, without touching anyone on a touchscreen.

September 6, 2026

Why our contact form doesn't have a CAPTCHA

The honeypot field we actually ship instead — invisible to you, irresistible to a bot.

August 30, 2026

Built to last

Why we default to boring, well-worn tools instead of whatever launched on Twitter last week — and the one time we don't.

August 23, 2026

There's no account manager

Why every message you send reaches whoever is actually writing the code — and what that means when something goes wrong.

August 16, 2026

Fixed scope, fixed price

Why we quote a number before we write a line of code, and what has to be true for that to work.

August 9, 2026

One team, every surface

Why the same two people write the website and the iOS app, and what that actually costs us.

August 2, 2026

How we build,written down.