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Speculative concept · 2026

OK National Stockyards

Cinematic, unmistakably regional and exceptionally well art-directed.

Livestock market

Open working concept
Speculative conceptLoads only when opened

Desktop · tablet · mobile

Use the working idea.

The interactive site stays unloaded until you ask for it, keeping this page quick while preserving the full live prototype.

Open directly ↗

stockyards.bothmade.studio

Interface screenshots

The work, in context.

OK National Stockyards concept homepage showing cattle pens beneath the heading Where Oklahoma changes hands
Desktop view of the independently created stockyards concept.
Mobile view of the OK National Stockyards concept homepage with the cattle market hero
Mobile view of the independently created stockyards concept.
01

What we observed

A century-scale institution whose digital presence did not carry the weight, place or theatre of the real market.

02

What we proposed

We made the yards themselves the interface: filmic scale, documentary pacing and information that feels posted, not templated.

03

What this could unlock

A regional business can feel globally considered without sanding away the character that made it matter.

Signature moves

  1. 01Cinematic opening sequence
  2. 02Market-day information system
  3. 03Regional image direction
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