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Speculative concept · 2026

Fireworks Supermarket

A kinetic retail identity that turns buying fireworks into building a show.

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fireworks.bothmade.studio

01

What we observed

The product is anticipation, noise and spectacle, but the category usually sells it through dense inventory grids.

02

What we proposed

We built a neon campaign world around timing, discovery and an interactive show-building idea.

03

What this could unlock

A seasonal retailer becomes an experience people plan around rather than a warehouse they visit once.

Signature moves

  1. 01Cinematic launch sequence
  2. 02Build-a-show interaction
  3. 03Campaign-scale retail typography
Next projectSido New York